The customer focus is a critical element of the company’s success. Point to the loyalty of its customers by establishing lasting relationships and long-term, maturing new leads and follow them step by step in the conversion process from prospect to customer, requires specific strategies and tools available.
The customer records organized into profiled lists “hot” and “cold”, the to do list and calendars with alert systems and interaction tools that take advantage of mobile broadband, are some of the current needs of the sales force.
Also important to measure the conversion rates and the achievement of objectives to measure the effectiveness of its strategy.
SAP Business One offers a CRM module (Customer Relationship Management) customized according to business needs in order to support the business in performing the work, improving the level of service and increasing success rates.